354 Have you ever read the fine print?

I saw a newsletter (free) on a topic (could be anything--travel, horses, genealogy, publishing) that looked interesting. Now, I know these sites are only fronts for advertising--they provide free information on the internet or sent to my mail box, in order to collect readers, who will then click on ads, and the website receives a return on its investment. It is really just a modern magazine, which for a hundred years has been articles wrapped in advertising for subscribers whose names were freely sold to other advertisers.

Here’s the deal:

It wants my name, e-mail address, some demographics, etc. and recommends I read the disclaimer.

First it assures me that my privacy is very important to this company, and then goes on to explain how very unprivate all this is.

It doesn’t collect identifiable information unless I provide it (by subscribing).

It won’t sell or rent my information to a 3rd party.

It will only use my information to notify me of updates and for marketing purposes (that’s really pretty broad).

It isn’t responsible for the policies of websites to which it links.

It doesn’t use cookies to recognize visitors (but if I’m a subscriber, I assume I’m not a visitor?)

It will assist me by providing on-line shopping opportunities and advertising related to the information I’m reading about.

It will share aggregated research data, such as a my domain name and the Web site pages I have visited with advertisers or business partners.

Now here’s the big one:

as a general rule, it will not disclose any of my personally-identifiable information other than as set forth above except

when I specifically grant permission (like if I forget to check off not to share it) or

if it is required, such as when there is a good faith belief that the law requires it. It is that phrase, “as a general rule,” that sounds a bit squishy to me.

Advertisers or Web sites that have links to this newsletter’s web site may collect personally identifiable information about me. The information practices of the Web sites linked to this newsletter are not covered by its privacy policy.

If I make a purchase from a merchant or service provider listed on its Web site, the information obtained during my visit to the merchant or service provider's Web site - including tracking information, cookies and credit card number and contact information - is provided so that the purchase transaction may occur. Each merchant or service provider has a separate privacy and information collection practice.

There is a hosting company (unidentified) that protects the data about me that this company has collected.

I think the final statement is something about the above not being legal advice.

Everyday we give away our privacy, which is why I'm not too worried about the Patriot Act. We HAVE no private information. We gave it all away when we became enamored with the internet.