Mainline churches are losing ground and evangelicals are stalled, according to this interfaith report which I saw in the NALC newsletter. Aside from all the attention to worship style (contemporary, innovative, traditional) it seems that there does need to be a reason for existing. Many churches have forgotten that. It helps to stand for something. If you're a service club or just supporting your denomination's history and traditions, you probably won't grow. http://faithcommunitiestoday.org/decade-change
And I think this is reported in most church growth surveys—“The primary way people first connect with a congregation is through someone who is already involved.” Indirectly, that’s how we got to UALC. In 1974 I heard about a program on the radio which was at a church I’d never seen (after 7 years in Upper Arlington, I’d never been on that street). I attended, was invited to a Bible study, and then to attend a service. We were confirmed on Palm Sunday 1976.