Be Kind Campaign for adults

The Ohio State Office of Student life is having a contest and I can't figure out what it is or how it is done! It's a good thing I'm not a student, and just a retired faculty member.

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First, the rules sound like it is for kindergarten age, and second, it might work better in a church Vacation Bible School program than a campus of a major university.

Here's the name of the contest: #BeKind Instagram Walls Contest.

Here's the purpose of the contest: promote kindness, love, positivity and mental health support on the OSU campus and in the Columbus, Ohio, community.

 
Here's what the entrant submits: Art via Instagrammable wall. An Instagrammable wall is a decorated or artistic wall that lends itself to being photographed and posted on social media. The contest will consist of wall artwork that shares messages about kindness, happiness, love and Buckeye Pride. The art can be any type of visual 2D media (paintings, illustrations, photography, etc.) with other details on the website, which I won't post.

So, I was so stunned that adults needed contests to be kind and that Instagram is considered art (a 2-fer), I asked Chat/AI if kindness contests were popular on college campus. Oh yes, s/he gushed. It's really BIG. It can be like holding the door open for someone, or saying thank you, or sharing a snack!. Woo! Woo! Imagine that I said. They not only don't know basic biology, like who is a male and who is a female, but mom and dad didn't teach them any basic social skills, so one more reason Meta (who owns Instagram and Facebook) has to collect more information about them.

And don't forget, kiddoes, "by submitting a Submission, Entrants agree to grant to the University a non-exclusive, perpetual, irrevocable, royalty-free, sub-licensable, fully paid-up, worldwide license to such Submission, together with all intellectual property rights therein, including, without limitation, the license rights to cache, publicly display, and reproduce the Submission. Entrants also give up any claim that any use by the University, derivative or otherwise, of any Submission violates any of Entrants rights, including, but not limited to, moral rights, privacy rights, rights to publicity, proprietary or other rights, and/or rights to credit for the material or ideas set forth therein." I'm just guessing that Meta takes a cut too.

Here's a link to a NATIONAL organization to be kind. It has a board of directors, corporate support, fund raisers and all sorts of things you could research. And to think that churches do this for free! And teachers at my parents' one room rural schools back in the 1920s knew how to do it! Amazing.
https://thebekindpeopleproject.org/about/school-support/

I smell the poop of a cash cow.

Update:  I found a poster for the OSU Kindness contest.