Wednesday, September 11, 2013

JAMA’s new cover design

I hate it.  Now I can never tell which issue I’ve read.  I loved their covers and always looked forward to reading the details. Yes, it’s still inside, but it’s lost its purpose.

“The cover art made JAMA a beacon for humanism that shouted out its presence in a sea of technological advancement, and reminded us that medicine is closely intertwined with people and culture. In marketing terms, the revised cover represents rebranding not only of JAMA but perhaps of the medical profession itself. The change comes at a time when medicine sorely needs a touch of humanism, and rather than taking art away we need more of it.” http://www.jeffreymlevinemd.com/jama-redesign-removes-cover-art/

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