Painting the deck

Choosing a paint color for the deck and porch. I wonder who has the job of assigning those wonderful names in the color fan deck--a frustrated artist, out of work poet, unemployed chef, a computer?

Little lamb
Vanilla milkshake
equilibrium
Fall chill
Dusky dawn
Stargazer
Crushed silk
Namaste
Pristine petal
Symmetry
Cappucino bombe
Hitching post
Coffee kiss
Welcome home
Applesauce cake
Cumberland fog
Grape haze
Positively purple
Crushed tomatoes
https://www.ppgvoiceofcolor.com/collections

All the color "trends" are planed by decorators to see paints, furniture, accessories.