The Eco-friendly rich

It's easy to be kind to the environment if you are over 65 and living on a teacher's pension and social security. We need less; buy less; budget more; conserve more. Plus we've learned that more stuff is just a burden to store and move around. But it's not so easy if we're rich with a "I deserve it" attitude. Last week USAToday featured a boomer couple using a solar powered water heater for their swimming pool. What sacrifice!

One of my favorite indulgences of opulence is Architectural Digest--you really see how the rich live in that magazine. And the green ads! What a hoot. The January 2008 issue has a special advertising section for just green money makers. Green renovating? Be eco-luxury and eco-gorgeous with the SBS-245 from Liebherr which combines your wine and food storage with 5 temperature zones in one eco-friendly unit! Of course, you'll want a refrigerator in your home office, your media room, your guesthouse too, so everyone will be happier with chilled drinks near by. A wine cooler in the pantry or bar is especially convenient, but when selecting these appliances look for the ENERGY STAR label so you don't waste energy.

Then you'll want to upholster your furniture with Edelman Leather, tanned with ancient techniques without chemicals (everyone knows that old ways are more natural and eco-friendly, right?) using vegetable dyes. You can even have that exotic jaguar, zebra or leopard print silk-screened onto cowhides to complement your new decor. Not to worry about the animals though, every hide is a by-product of the food industry, so you are actually preventing waste!!

And what could be more eco-friendly than a 65" flat screen LCD TV from a plant in Japan that has reduced its CO2 emissions by 76,000 tons per year!

Don't forget to rip out the HVAC system and replace it with a radiant heating and cooling system by Uponor (formerly Wirsbo)--eliminate allergens, use pipes (embedded in your wall$) made of polyethylene tubing, which unlike copper will not corrode (whatever happened to natural?) and enhance your indoor air quality.

And why not build a New England style home (originally designed by hardy folk to battle wind and snow on the east coast) along the windwept dunes of Malibu? Or a huge mansion in Palm Beach, FL that is inspired by jungle houses of Southeast Asia (designed by primitive peoples to work with that environment). Ah, the rich grow green. I'd love the irony if they weren't liberals trying to shove a limiting lifestyle on others while they merrily spend away.

And for the rest of us

hybrid cars which will take years to pay for, or ethanol spewing God-knows-what into the atmosphere while raising food costs

energy efficient bulbs containing mercury, made only in China in dirty coal burning factories, soon to be required by federal mandate, even though there are dozens of appliances that won't accept them

reusable cloth bags to carry into Trader Joe's to buy frozen fish from Indonesia and nuts from the Philippines

sale of carbon off-sets so we don't need to do with less, while cutting down trees in the midwest to grow more corn for ethanol

donations to "green" groups (with no track record)

public transit campaigns in suburban areas where it is a tax boon doggle for politicians, mostly Democrats who have grabbed the top 20 earmarks in the current Congress

employment in marketing firms that are now producing self-laudatory brochures and advertisements promoting green products

brands that say "organic" but not "grown in the USA."