Shape up Self

We've never been able to figure it out, but for about 3 years we've been receiving "Self" and "Shape" magazines published for the under 25 body obsessed, narcissistic female. When my husband was still teaching an exercise class (all female) he would pull out the (impossible) routines and add a few moves. Women's magazines whether Godey's in the 19th c. or Prairie Farmer in the 20th, have always been dependent on advertising, not subscriptions, so how we fell into the demographic interested in make-up, exercise, dieting, and sweaty sex really baffles me. http://wwd.com/…/conde-nast-closes-self-magazine-10715645-…/ But the marketing didn't work, and it looks like the print editions will go belly up (but a toned belly).