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Cite your sources!

There's a full page ad in the paper today from the State of New York Commissioner of Health addressed to Disney, GE, News Corp., Sony, Time Warner and Viacom.

"The science is clear: exposure to smoking in movies is the single most powerful pro-tobacco influence on children today, accounting for the recruitment of half of all new adolescent smokers."

No one is more anti-tobacco than I am, but for statements like that, I'd like to see some sources. It sounds like big government trying to push aside the influence of parenting, church, school, social network, and the non-Hollywood arts industry. I went on-line and looked at various studies (CDC, BMJ) read through the summaries, then the corrections, then the citations where authors were often citing themselves (bad form), and I even came across one that said that although incidence of smoking in movies was going down, smoking was going up! And yet the letter claims,

"Tobacco imagery delivers nearly 200,000 U.S. adolescents into tobacco addition each year."

I think, if I read correctly, that for a certain percentage of young teens who try smoking, many have seen a movie in the past year where actors were smoking. I don't know how many who try smoking after seeing an R movie (and where are their parents?) have also been taken to concerts, art museums, plays, library story hours, school lyceums, sporting events and school parties. Do they want to buy a hockey stick or a box of watercolors? I hope they've adjusted for other influences. I suspect that the first cigarette needs to be reinforced by some other type of influence--either genetic predisposition, family members who smoke, or peer acceptance or all three. My son, who is trying to stop his 20+ year addiction, says he was hooked after the first cigarette because he liked how it made him feel. Then smoking behavior was reinforced at school, which at that time allowed it on campus. I tried smoking in junior high, and again in college. It didn't do a thing for me, tasted awful and made my clothes and hair stink, plus I had disapproval from friends, so what would be the point? Smoking was probably in every movie I'd ever seen in the 1950s and 60s and when I was in high school, I saw several movies a week. And they really made it look glamorous and fun in those days. Obesity is passing tobacco as a health problem. Especially in childhood. Next: no movies showing restaurants, eating or snacking. No previews announcing food in the lobby. No popcorn allowed.

So guys, if the science is clear, make your citations clear also.