Isn't this backwards?

According to a story at The Kept Up Librarian

The University of Oklahoma is hoping to keep more high-achieving upperclassmen living on campus by giving them cash rebates for good grades. President David Boren said OU would be the first in the Big 12 to reward on-campus students for high grade-point averages. The initiative, called the OU Academic Success Rebate Program, will reward upper-class and graduate students living in OU Traditions Square or the residence halls beginning this fall. Read more at:
http://newsok.com/article/3204456/1202968564

I thought you got the best results by rewarding the low achievers, taking the money from the high achievers by raising their fees and driving them off campus, or better yet, out of state. That's how the Hillabama Democrats would do it.