The appeal of celebrity

Because of reality shows on TV, the ordinary people with little talent can now be a star--if they are fat, have a beat up truck, a house falling down, have multiple births, are little people, are former cheerleaders, want to swap wives, or have a terrible wardrobe.

The balloon fiasco is just the latest example of what can go wrong. Millions of people watched and prayed and soon became very dissolutioned when first they thought the 6 year old had died, then he was hiding, then the family had pulled a hoax.

"A celebrity is a person who is know for his well-knowness." (Daniel Boorstin) It isn't even about money anymore. It's a craving for the public's attention.

Here's People Magazine's rules for a successful cover.

Young is better than old.
Pretty is better than ugly.
Rich is better than poor.
TV is better than music.
Music is better than movies.
Movies are better than sports.
Anything is better than politics.
And nothing is better than a celebrity who just died. (Richard Stolley, quoted in Neal Gabler, Life; The Movie, 2000. See also The Magazinist