ABC News last night was pushing coupons as a way for Americans to save money in “these difficult times.” The usual coupon queen interviews--trying to convince you that companies on stay in business to give away stuff. Manufacturers use coupons to grab a larger share of the market, and since they don’t build brand loyalty, they primarily just reduce competition, and eventually raise prices for everyone as there are fewer companies to compete for your dollar. And since ABC ‘s advertisers are also the promoters of these schemes, this really wasn’t a news story at all but a pay-off for their sponsors and owners.
Whether it's Groupon, the newest version on the internet, the wooden nickle the oldest from my grandparents' days, or S&H green stamps your mother stuck in little books, . . . I tell you for the umpteenth time THERE IS NO FREE LUNCH!
Tuesday, August 09, 2011
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