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Smoking and movies

No matter what you say about violence, sex and dirty language in movies, they aren't going to kill your children (later in life), but cigarette smoking will. And it is on the increase in movies. Over at Facts and Fears, which warned in an op ed about this a few years back they now report a study published in a pediatric journal:

"A new study appearing in this month's Archives of Pediatric and Adolescent Medicine evaluates the relationship between smoking initiation and movie-going habits from a different perspective -- but the results are analogous, to an amazing degree. The authors, from the University of North Carolina at Chapel Hill and the Pacific Institute for Research and Evaluation, evaluated 735 youngsters, aged twelve to fourteen, at the beginning of the study, in 2001. One of the key measures they recorded was which of ninety-three popular films they had seen over approximately the past year. Two years later, the researchers re-interviewed the study group to determine how many of them had begun to smoke, and the relationship of smoking to their earlier, self-described moviegoing habits.

White teens who had higher exposures to R-rated movies -- and about two-thirds had such exposures -- had an almost three-fold higher rate of smoking than their peers who had lower or no R-rated movie exposures. (Interestingly, and for no obvious reason, black teens did not have that same increased rate of smoking based upon R-rated movie viewing.) Girls and boys both had higher smoking initiation with increased attendance at R-rated movies.

The authors point out that several other studies -- one of which is the study I discussed in my 2003 op-ed -- have now confirmed that young teen exposure to movies that portray, or are likely to portray, smoking have a significant impact on initiation of smoking by a factor of about three (this degree of elevation was found in all the studies). It should be noted here that approximately 100% of R-rated movies do have smoking scenes."

Personally, I don't know why you are letting your kids see R-rated movies, but maybe you need a heads up here.