Tuesday, April 21, 2015

Consumer Reports says coupons save money—they don’t

"All told, consumers saved $3.6 billion by using coupons [out of $310 billion], which makes it difficult to understand why only 59 percent of subscribers we surveyed used manufacturers coupons." (Consumer Reports).

Oh, let me count the ways American consumers are fooled into using coupons that

  • 1) cover up price increases,
  • 2) introduce yet another new product we don't need,
  • 3) convince us to buy processed rather than steaming or grilling it ourselves,
  • 4) deliver us into obesity with a bazillion snack offerings, etc. etc.

Yes, I know, I can't convince you that food companies don't stay in business by giving away their products, or that coupons add to the cost of your food, so just continue to fool yourselves--with the help of the media that prints or distributes the coupons. The first coupon was a wooden nickel.

No comments: