1091 A slow newsweek?

Professional sports addiction and nicotine addictions are your own fault. Nobody forces you to do either as a pass time. I have no use for either, but recent stories about the San Francisco 49ers training film and the use of images attractive to women to sell cigarettes are just beyond belief. Primarily, both stories demonstrate the anti-business bias in our society.

Disclosure: I don’t smoke and I won’t own stock in any tobacco death-pushing company, nor will I watch a football game where grown men in pretty exercise outfits chase their balls and hug each other.

A locker room training film insults whom? The delicate psyches of 300 lb. football players hired to smash and injure the other guy? The film was never intended for the public. It was suppose to help them with the media--and God knows, they need that. Have you ever sat through one of those strategy interviews? "And uh, then, uh, weir gonna run, uh dah ba down dah feel and . . uh."

In the film an Asian guy mocks an. . .Asian‘s struggle with English using the double entendres we‘ve all heard a hundred times. Two women kiss after a phony wedding ceremony and it’s called Lesbian soft porn? Give me a break--it was San Francisco. What about the famous Britney Spears and Madonna kiss? And that was on TV. Glenn Beck says, if they’d just spun it as an anti-Bush clip on gay marriage, they would have been applauded.

The film was made with reverse psychology--how NOT to behave in diversity sensitive areas. I'm a prude, and I found it far less offensive than the Pepsico CFO middle finger speech, and she was insulting the entire United States, for no other reason than to be just “one of the blue state guys.” I think anything football is pretty silly--the games all look like reruns to me and are good only for napping as far as I’m concerned, but locker room jokes don’t affect me in my living room. Who put this stuff on the Internet? Was it stolen? What was his motive?

And the big cigarette expose. Long, tapered cigarettes were intended to attract more women to smoking. Well, duh! Isn’t that what marketing does--sell a product? Feminist scholars have been writing this stuff about advertising for 25 years. Why is it now just making it to the evening news? What about all the ladies’ girlfriends who told them when they were 15 that it was a good way to lose weight? Are teen-agers really reading ads in women’s magazines and reading billboards or are they gossiping with their girlfriends?

It must have been a very slow news day, or newsweek.