A good book for the New Year

I really like key #2. That was the name of the newsletter I used to write--No Free Lunch--about coupons, refunds, green stamps (remember those?), wooden nickles, sweepstakes, and so forth. Loyalty cards and clubs hadn't yet made much of an appearance in the early 1980s, but it's all the same--the belief that there is a free lunch. The latest edition is 2005, the 10th. We'll see if the basics have changed to meet the challenges of today's investment climate.