WalMart believes Moms don't watch Beck

On October 9 I wrote to Eduardo Castro-Wright of Walmart in Bentonville, AR about pulling advertising from Glenn Beck because of pressure from groups like Color of Change and MoveOn.org. I pointed out that they need a capitalist country if they are going to succeed and advertising with Beck, an old fashioned "muckraker" will help restore our economy (even though he's not a journalist--most of them are either dead or cowed into submission by pressure from special interest groups or the White House). Even though there is a black man in the White House, we Americans are being insulted and called racists by the leftist and marxist groups that support him. So when Obama showed he was one of them--prejudging an entire segment of the country in the Gates incident--Beck called him on it.

Do you know what Walmart wrote back? In an unsigned letter some department called "Executive Communications" wrote a reply very condescending to women, addressing me as "Dear Norma," about my "reaching out to us."

"Our ads are targeted at moms, and fundamentally these ads are about saving people money so they can live better. We buy advertising on shows that run the spectrum politically and socially because we want to be on the programs moms are watching. As our core customer, she is "the boss." At the same time, we want to make sure our commercials don't appear in programs that detract from the message we are trying to deliver."

Wow. Apparently they haven't read any of the conservative, politically astute mommy bloggers that I read. Ladies, I think you have your work cut out for you. Walmart thinks you're not interested in the future of the country. And just where is that "spectrum" of different political and social ideas? Even the comedy and drama series are getting their talking points from the White House. Are the moms only watching football? Gambling? Food channel? Those are the only shows I can think of whose outcomes haven't been influenced by the White House directives to continue campaigning for Obama's take over of health care and the global warming myths.

Also, there's a grammatical error in the first paragraph, but I won't embarrass them by pointing it out on my blog. Also, they seem to think Glenn Beck is a cable "news" show--another mistake. Opinion disguised as news is what Katie Couric and the New York Times do.