After the Ball, the PR agenda for normalizing homosexuality

 It wasn't just the book "After the Ball" which normalized homosexuality in our culture. It was the other 99%.

"It should be obvious to anyone who has been paying attention over the course of the past 25 years that the strategies proposed by Kirk and Madsen have been all too successful at normalizing homosexuality—or, at least, the idea that a homosexual “orientation” is perfectly natural.  (Homosexual practice, on the other hand, has been kept discreetly under wraps.)  But as successful as this marketing of the gay brand has been, it could not have made much headway if Americans had not already been predisposed to it by the long development of what sociologist Philip Rieff called the “therapeutic culture,” a culture rooted in affluence, consumerism, and perpetual rebellion against the old communal culture and its system of moral demands.  In the therapeutic culture each individual is liberated to pursue his own desires, convinced that he is the self-created agent of those desires, or, as Stephen L. Gardner has so aptly put it, the “demi-god of his eros and ambitions.”  Within such a culture, sexual desire has gradually become detached from its place in the natural order, and sexual “identity” elevated to an almost sacramental status.  Facebook, surely a bellwether of our free fall into mass narcissism and incoherence, now offers some 56 gender alternatives to traditional male/female sex identities, and each of these implies one or more modes of sexual satisfaction.  Of course, most Americans are boorishly indifferent to this bewildering array of options.  Nonetheless, the unending Sexual Revolution has made deep inroads in Middle America.  Consider the sex-toy industry.  David Rosen at alternet.org estimates that global profits in sex accessories now approach $15 billion annually, much of which is generated by U.S. sales.  Who is buying all those naughty products?  Well, it seems that a whopping number of them are purchased by middle-class American women."

Jack Trotter, Conservatives and the Gay Agenda