Wednesday, November 14, 2007

If your company ignores Christmas

don't expect my business.



Dear Melissa Birdsong,
Vice President,
Lowe's Companies, Inc.

Thank you for sending our household "Lowe's Creative ideas for Home and Garden." Winter 2007-2008. I noticed you had a lot about "holiday season," "winter season," "holiday trees," and "holiday cheer," etc. Fine, but the holiday we celebrate in this house is known as Christmas, a time when we celebrate our Savior's birth. The only nod you give to my holiday is an article about how a family can blend Hanukkah (listed first) and Christmas traditions in one unique decorating scheme where your decorators have cleverly mixed blue and green (sorry, but I missed the importance of this). And then in the next article you feature a Kwanzaa celebration. It's so little known, you actually explain what it is in a specially highlighted spot. It might have been nice if you had done the same for the Christian holiday, since it looks as though you might need to research it to learn what we celebrate.

Thanks, but no thanks. Maybe I'll stop by the store in the spring when it's time to clean up the yard, but if you don't recognize Christmas, I'll skip your promotions.




"With fiscal year 2006 sales of $46.9 billion, Lowe's Companies, Inc. is a FORTUNE® 50 company that serves approximately 13 million customers a week at more than 1,450 home improvement stores in 49 states. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world." Stock price today (Nov. 15) is $24.81.

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