Dear Jim McCann, CEO and
Chris McCann, President
1-800-Flowers
Carle Place, NY
You didn't ignore Christmas! Good for you! I see that you now own Plow & Hearth. I just may send an order, because it's a neat holiday catalog, and they managed to insert the word "Christmas" into several descriptions of gifts. The word Christmas is actually on the cover of the print edition (even if it is an adjective modifying delivery) and on the verso where it appears on musical miniature music boxes. There's a tiny mention of what it's all about in "Star of Bethlehem" bulb garden on the back cover. On page 11 they also advertise that if I order a live fir sapling ($24.95), they'll send me a tree-shaped ornament engraved "Merry Christmas 2007" along with planting instructions. There are 11 pewter ornaments on this page, and for each one sold, a tree will be planted by the Canadian company that creates them. I'm guessing there are at least a few million Canadians who know the real meaning of Christmas, and perhaps next year Plow & Hearth could request a religious symbol of the infant Jesus and his mother be included along with the secular, like the baby penguin and its mother.
I wish you could have done more for the millions of Christians who might be potential customers, but so far, you are definitely winning in my Christmas Catalog competition!
Chris McCann, President
1-800-Flowers
Carle Place, NY
You didn't ignore Christmas! Good for you! I see that you now own Plow & Hearth. I just may send an order, because it's a neat holiday catalog, and they managed to insert the word "Christmas" into several descriptions of gifts. The word Christmas is actually on the cover of the print edition (even if it is an adjective modifying delivery) and on the verso where it appears on musical miniature music boxes. There's a tiny mention of what it's all about in "Star of Bethlehem" bulb garden on the back cover. On page 11 they also advertise that if I order a live fir sapling ($24.95), they'll send me a tree-shaped ornament engraved "Merry Christmas 2007" along with planting instructions. There are 11 pewter ornaments on this page, and for each one sold, a tree will be planted by the Canadian company that creates them. I'm guessing there are at least a few million Canadians who know the real meaning of Christmas, and perhaps next year Plow & Hearth could request a religious symbol of the infant Jesus and his mother be included along with the secular, like the baby penguin and its mother.
I wish you could have done more for the millions of Christians who might be potential customers, but so far, you are definitely winning in my Christmas Catalog competition!
In 2005, Plow & Hearth celebrated its 25th anniversary. It was sold to 1-800-Flowers in 1998. It has grown from a small country store into a multi-channel retailer, a leader in the catalog industry and the premiere source of products for the home, hearth, yard and garden. It participates in and has won awards for many state (Virginia) and local projects that help people and the environment.
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