Helping Wisconsin stay competitive in the global market

Somebody needed to help--might as well be me. Yesterday I bought an 8 oz tub of Rondole spreadable cheddar with horseradish. My goodness that is yummy on Ritz crackers. Not everyone enjoys reading the genealogy of American companies--but I do. Even the companies the libs love to hate, like McDonald's or Wal-Mart started out small with a better idea and better product until they were hated by competitors and socialists.

But what about Rondole Cheese? Here's what I found out and have pieced together in a few minutes.

At around the turn of the 20th century, three cheese factories were established in Wisconsin's rural North Central region--the Hamburg Cheese Manufacturing Co., the Cornbelt Cheese Factory and the Riverside Cheese Factory. These were known for producing outstanding bulk cheeses.

As these factories were handed down through generations of family ownership, competition became increasingly fierce, but not from one another. Family-run cheese companies were under pressure from cooperatives and large processors that had taken cheese production to new levels. Modern manufacturing facilities, huge investments in research and development, and even larger investments in marketing and distribution were challenging the capabilities of many family-operated companies.

In 1969, in an effort to remain competitive, Hamburg, Cornbelt and Riverside merged to create Wisconsin River Valley Cheese Inc. The new concern constructed a manufacturing plant on 80 acres in central Wisconsin, where production would continue on the high-quality cheese products for which the three predecessor companies had become known. Production began in 1970, but just two years later, Wisconsin River Valley Cheese was purchased by Connecticut-based Anco International. In 1974, the company was renamed InoFoods and the Rondele brand was born.

In 1974, InoFoods introduced its first product, a soft spreadable gourmet cheese named Rondele. Soon after its introduction, Rondele began competing favorably against the European imports that had long dominated the spreadable category. Kraft acquired InoFoods in 1990 making enhancements to the production facility, but in 1996, its focus on gourmet cheeses changed and sold InoFoods to Vermont-based Waterbury Specialty Foods.

Waterbury's interests were then acquired by the independent Rondele Specialty Foods, which re-established the product line, refocused distribution and initiated manufacturing initiatives, while driving brand equity. Facilitator Capital Fund, a Wisconsin-based private equity fund, and a group of private investors acquired rondelé in 1998. In late 2004 Lactalis USA, a subsidiary of Groupe Lactalis, the world's 8th largest dairy manufacturer, which included President’s brand, acquired Rondole Specialty foods.

In August 2010 it was announced that Lactalis American Group, which operates manufacturing plants south of Merrill and in Belmont, Wisconsin, received $57,000 in Dairy Manufacturing Facility Investment credits for the $2.7 million expansion at both locations.

“Agriculture and dairy are the backbone of Wisconsin’s economy – contributing more than 10 percent of the jobs in Wisconsin and about $59 billion to our economy every year,” Governor Doyle said. “The Dairy Manufacturing Facility Investment Tax Credits we are announcing today are helping Lactalis stay competitive on the global market, so that it can continue to thrive and support jobs here in Wisconsin.”