Cocoa Sustainability—what is that?

This is Hershey’s statement about its farmers who grow the products:

Hershey’s 21st Century Cocoa Sustain ability Strategy seeks to modernize cocoa farming to increase farmer incomes, attract new farmers and improve cocoa growing communities. The 21st Century Cocoa Sustainability Strategy will also help accelerate Hershey’s commitment to purchase 100 percent certified cocoa by 2020 for all chocolate products around the world.

Hershey is currently focusing its initiatives in West Africa – Côte d’Ivoire and Ghana – because cocoa farmers there have the greatest need to improve their farms and raise living standards for themselves and their families. Hershey is working on similar farm improvement projects in Indonesia and Latin America, including an innovative project in Mexico to restore the disease-ravaged cocoa crop. . .

Hershey has already committed to source cocoa through three of the world’s most recognized cocoa certifying organizations: UTZ, Fairtrade USA and Rainforest Alliance. As Hershey’s buying volume increases, the company will be working with other well-established certification organizations to expand their capacity to certify more cocoa farmers globally.
Hershey-supported sustainability and certification programs will benefit more than 750,000 cocoa farmers by 2017.”  (statement originally reported in October 2012) http://www.thehersheycompany.com/pdfs/21st_Century-single_page_final.pdf

http://3blmedia.com/News/Campaign/Hersheys-21st-Century-Cocoa-Strategy

Some background: http://www.nydailynews.com/new-york/activists-protest-hershey-times-square-calling-chocolate-giant-stop-child-labor-article-1.127762

http://3blmedia.com/blog/Larry-Graham/CSR/History-Commitment-West-African-Cocoa-Communities