Coffee congestion

• Delays waiting in line at the coffee shop for your daily latte, cappuccino or mocha cost U.S. consumers $4 billion every year in lost time;
• The typical coffee drinker loses more time waiting in line at Starbucks than in traffic congestion;
• Delays in getting your coffee are likely to increase because our coffee delivery infrastructure isn’t increasing as fast as coffee consumption.

Is this a joke?   People actually research this?

Well, yes, it was published on April 1—April Fool, but it did follow the same methods used to determine traffic congestion costs.

http://cityobservatory.org/the-cappuccino-congestion-index-2/