Sunday, February 05, 2006

2119 Super Bowl Hype

Friday's USAToday had a bonus sports section E as well as it's regular sports section C, and a front page story all on Super Bowl XL. But it was also covered in the Money section B. And that's where the Super Bowl stories should always be, on the Money page. I read that the ads were running $2.5 million for 30 seconds. I think I saw that Dove was running its real women have curves ad--for guys drinking beer and shouting at the TV?

So don't ever tell me that what kids see on TV or movies or computer games doesn't matter or control their brains. The advertisers know better or they wouldn't be spending this kind of money on adults. Why don't parents know this?

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