2120 If we were as touchy as Muslims

would we be burning down buildings over the "Beauty Buyable?"



From the Amazon reviewer: This book has not even been released yet and has already sold hundreds of copies. If you haven't heard, it will be published with fifty free samples and coupons including many prestige products. The samples and book will be packaged in a box. Yes ladies, a box filled with products and discounts that you can only get with the book!

"Free" and "coupon" are the magic words. Yesiree, folks, these companies exist to give their products away. The original coupon was a wooden nickle. Now they look like credit cards, and we call them loyalty cards.

According to Galley Cat, the Buyable contains masstige brands--mass market + presige. This word first appeared around 1996. ". . . masstige brands have particular appeal to urban consumers, who are always striving to be trendy but aren't above a bargain. Target was one of the first to push masstige with its introduction of Mossimo and Michael Graves products." Word Spy.