3687

Let me spell it out for you

When the year end annual reports drop through the slot I'm always a bit surprised to find out what we own. I love those AFLAC commercials but didn't really know what it is, so was surprised to learn I own it (well, me and a lot of others). Now known by its acronym (and the duck), it used to be American Family Life Assurance Company. It's an insurance company to help workers meet their bills in times of crisis started by the Amos brothers, and I see there is an Amos who is Chairman and CEO.


Anyway, the report explains that the Private Securities Litigation Reform Act of 1995 provides a safe harbor to encourage companies to provide prospective information, but it has to have meaningful cautionary statements so that investors don't misunderstand that these are projections. So, the report lists the words to watch for in "forward looking statements." I think you'll find this helpful, in case you need to write something forward looking with no guarantees.

• expect
  
• anticipate
  
• believe
  
• goal
  
• objective
  
• may
  
• should
  
• estimate
  
• intends
  
• projects
  
• will
  
• assumes
  
• potential
  
• target

And then there is a long list of events to watch for which could screw up your forward looking words making results different than hoped for. I won't repeat all of them, but they include. . .

• legislative and regulatory developments
  
• changes in U.S. and/or Japanese tax laws or accounting requirements
  
• catastrophic events
  
• general economic conditions in the U.S. and Japan

There. CYA. Done.