Friday, April 20, 2007

3726

Ask at your local library

Dear Home Editor,

I am a regular reader--my husband is an architect, I'm a retired librarian. I note that you suggest to your readers that to apply for "a chance to win great prizes," one of which is a $35 acrylic throw, they need to have internet access and an e-mail address. Then you offer the services of their local library where the staff will help them set up a free e-mail account and, presumably, teach them how to get onto your website, find the right page, the correct window, and enter all the appropriate information. Whether a person would actually go to this much trouble to get a "chance to win" a $35.00 throw, I don't know, but I do know it would cost about $100 in staff time to teach someone who knew nothing about the internet how to set up and manipulate an e-mail account.

Also, once this person is up and running on the internet, she must enter your giveaway site by noon Eastern Time. That would be 9 a.m. in California. Are libraries even open that early on the west coast? As you well know, nothing is free, not even giveaways which are part of marketing. Libraries are definitely not free, nor is information. Please be responsible in your own offers and suggest a phone number or snail mail option if people don't have, don't want, can't learn, or physically can't get to the internet. You are a print medium.

I have 10 blogs and 2 e-mail addresses, and use the internet 4-5 hours a day. My husband does not know how to turn on the computer and I don't mow the lawn. It's not for everyone.

Norma Bruce
Faculty Emeritus
Ohio State University Libraries

1 comment:

Three Score and Ten or more said...

Wow, that's too much for me. I can't adequately cope with one blog. Sigh.