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Double your coupons and your calories

Shopping at a major super market is like a scavenger hunt--can I buy real food, just food? Can I buy without playing with my food?

There's a full page Giant Eagle ad for loss leaders today that combines the words FREE and FOR (that's not new--but many don't see the subliminal message). Thirty years ago when I wrote an anti-coupon newsletter I wrote that it is difficult to convince American shoppers that stores don't stay in business to give away their products, but it has only gotten worse. Boneless chicken and 1 lb of strawberries are both "buy one get one free" (with a loyalty card which means the base price is much higher than a non-participating store and the frequent shopper knows how to play the game with multiple cards). These are not processed foods and are sort of teasers to get you in the store--makes you feel good--buying something real and wholesome. The other "buy one get one free" is for 13 oz. of Lay's potato chips. This means that for $3.48 you get 26 oz of chips. Then you can buy four 12 oz twelve packs of some Coke products for $12.00, and three 56 oz cartons of Breyers ice cream for $10.00. Remember back maybe 3 years ago when the standard package for pop was a six pack? You can't find them anymore.

No one's going to buy just those loss leaders, but let's just play along. So you grill the chicken, put out the chips, pour the pop into giant glasses and triple scoop some ice cream on the strawberries. Maybe a 5,000 calorie meal. And we're blaming McDonald's and Wendy's for obesity? You can almost peg the weight gain in the world to the introduction of corn fructose in soft drinks instead of sugar. Now we're going to put it in our cars to make Al Gore happy (I won't comment on his weight gain because that makes liberals unhappy).

Even moderately processed and packaged food is swamped by the aisles of highly processed, overpackaged, high fat (or reduced fat--just add water), or fructose added or salt added foods. I like to shop at Meijer's because it doesn't require a loyalty card (add 10-20% to your food bill to play those games and contests). It also has a very large, well stocked produce section with a nice variety of leafy green and root crops, probably because of the high number of Hispanic, Asian and Muslim residents living in that area. First generation immigrants are almost always thinner than their children because of their traditional cooking habits. Now that a natural food store has gone in near by, it has also improved its natural and organic sections.

After I bag the apples, bananas, fresh pineapple, strawberries and the greens (sometimes cut and in bags), tomatoes, potatoes, carrots, peppers, onions, etc., I move on to fresh meat and dairy, and then swing back through for the semi-processed. With only two people in our household, frozen vegetables are a better deal than fresh because I don't have to worry about them going bad before I can get to them. But even finding a simple bag (not an icy chunk in a box) of frozen vegetables or berries out of season is a challenge. I have to find the sections, hidden away, swamped by the ones with sauces and gimmicks, sweepstakes and coupon offers.

Our abundance and craving for choices, the latest flavor or gimmick is killing us. Don't play the victim and whine. Slow down, go on a hunt for real food. Although the walk through the aisles of high calorie, over processed food will add steps to your exercise routine.