Sunday, March 19, 2006

2296 Needs a bit more color

Honda has an ad "Introducing Shannon Banks. The next Chief of Surgery." An attractive African American woman about 19 or 20 is in the operating room "poised to make great contributions to medicine." The ad promotes Honda's "All-Star Challenge and "Battle of the Bands" for HBCU. Story about this and Shannon here.

The anesthetist, surgeon, O.R. nurse and patient in the ad are all white. I think we've made a bit more progress than that in the last 50 years.

Here's a funny minority ad that I've missed, but read about in Business Week. Grupo Gallegos (Hispanic advertising firm) won an award for this one: an Energizer battery ad showing an Hispanic man, with an arm transplanted from a Japanese man. He couldn't stop taking pictures with his new hand.

No comments: