Monday, October 18, 2010

How to Nudge Consumers to Be Environmentally Friendly

It wasn't so long ago we were being urged to switch to plastic bags to save trees, and to use electric wall mounted hand dryers that blow fecal material around rest rooms to save the environment. Some of them can damage the ear drums--sound like jet planes taking off. The recycling instructions for paper and plastic are so complicated, I just don't bother any more. Now we're not supposed to use any bags at all, except those we bring with us. We Bruces use up most of our plastic bags--we have a cat, and we have paper, food and plastic garbage, books that need to be transported in the rain, and goods donated to worthy causes. Most plastic bags these days are so thin that we can only use half of what I bring home.

This summer at Lakeside, the association was selling reusable canvas bags for us to take to the farmers' market. Problem for me was they were made in China where they still use dirty coal.

Does peer pressure work? All your neighbors are . . . yada yada. I liked this response
    "When George Binns, a retired engineer in Beverly, Mass., received an OPower report from his utility showing that he was using 64% more energy than his most efficient neighbors, he resolved to do exactly nothing. "I'm not a traveling man," he says. "I don't go on guilt trips.""
How to Nudge Consumers to Be Environmentally Friendly - WSJ.com

2 comments:

Anonymous said...

Reusing dirty canvas bags, or plastic bags that have had blood or liquid from meat or dirt from vegetables doesn't sound too appealing to me.

Norma said...

You're right. I've seen really gross bags at the grocery store being reused.