Tuesday, March 22, 2011

MedCity--Get an entertainment rundown of medical culture

If these guys can make it in the media with such a narrow focus, then NPR and PBS should be able to find investors and listeners to cough up enough to put their stuff out there.
    "MedCity Life is a city guide for the healthcare industry, providing insights into the social side of the country's most important medical cities. It's a directory of where the people in healthcare are seen and the history of the life sciences was written. MedCity Life also fits the overall goal of MedCity Media Web sites: to cover local medical industries like communities or, better yet, scenes, where industry leaders can be known and in the know. Our motivation comes from what we've heard from our readers. They know deals are made over dining rooms as often as they are across board rooms. While stakeholders know the business reputation of our medical cities, they are less informed on the work-play-life aspects of these markets. They don't know which bars and events naturally attract their peers."
Isn't this clever? They know their market and go after it. (Cleveland, Twin Cities (MN) and Research Triangle (NC) NPR could do that--they already go after liberals and Democrats--why not ask them to pay for the programming and leave the rest of us alone?

Get an entertainment rundown of medical culture in the healthcare industry.

But they also cover the medical news. Who are benefitting the least from Obamacare? Those ages 55 to 65, low-income adults and the unemployed. More men are having facelifts, botox and breast reduction. I didn't know Cleveland Clinic was building a 360-bed Abu Dhabi hospital that's projected to open late next year. What? We're now outsourcing medicine for the mega-rich? And here's a really messy story about a 15000% price increase in a pregnancy drug.

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