What's wrong with calling it PLPCB?

"The five partners in the London office of Kohn Pedersen Fox Associates have left to start their own practice, named PLP Architecture. The founders of the new firm are Lee Polisano, FAIA, former president of KPF, as well as David Leventhal, FAIA, Fred Pilbrow, RIBA, Karen Cook, AIA, and Ron Bakker, AIA. The move comes after the five made a failed attempt to buy out KPF's UK operations in July." Architectural Record

I guess it wasn't as pronounceable as PLP.