Who will own and control your genome information?

It cost roughly a billion dollars to generate the first reference human genome in 2003; last year a company would charge $10,000 for this service.  This year it costs a few thousand dollars. And in a few years we should be able to get our genomes sequenced for a few hundred dollars.  Then what? To whom does the information belong? 

http://healthaffairs.org/blog/2012/06/08/your-genome-belongs-to-you/