Here's a good definition of conservatism: "Our common cause as conservatives is based on shared principles and convictions about the primacy of freedom and liberty, the dignity and sacred value of human life and the essential role of private property and the rule of law in the construct of a civil society."
See? Not hard to memorize, but tough to get on a bumper sticker or campaign ad. Know what you believe and why--don't limit it to Obama's mistakes, or sound bites. There are 50 sound, conservative principles to dismantle ACA and start over, but they need to be articulated.