Saturday, December 24, 2005

1933 Dear Donna Sapolin

Actually, I may address this letter to Laura Dye Lang. Ms. Sapolin is the Editor-in-Chief of Home and Ms. Dye Lang is the Executive Editor. Magazines have the most bloated titles you've ever read, but that's another blog. This one isn't about that, but is about a suggestion made in the January/February 2006 issue, a suggestion I'm seeing more frequently as print magazines have tie-ins with their websites. So here's my draft:

I see you tell your readers to go to their local library to use the internet to set up a free e-mail account and then visit your website to get into a contest for free giveaways.

As you at Hachette Filipacchi Media well know, these giveaways aren't "free" for your company. Neither are libraries. The library staff will have to assist anyone who doesn't understand simple computer functions (using a mouse, pressing the enter key, finding a login and password that works, to say nothing of going through the advice they'll need to even find a free e-mail website, etc.) This could take 15-30 minutes of staff time depending on the level of comprehension or computer savvy of the client. And if they don't have a computer and are relying on the library, that ability may be fairly limited.

Don't get me wrong, the library staff are willing to help, but perhaps if libraries are helping you, you could help them by reminding your readers to support their local libraries when bond issues or levies roll around. You could maybe work in some decorating themes or ideas for homey furniture groupings in libraries."

Well, it needs a little work, but that's what I've got so far. It is in response to this item on p. 18 with instructions for entering a "giveaway" sponsored by the magazine where the details and rules were only posted on-line. "If you don't have internet access, inquire at your local library about how to set up a free e-mail account, and then visit our website. No purchase necessary to enter or win."

1 comment:

KC said...

I just discovered that CompUSA will have a few computers hooked up with net access to show off the features. Send them there :)