Wednesday, December 27, 2017

Mayo Clinic Health Letter advertising

In yesterday's mail we received a large envelop. It contained 8 pages of a description of the Mayo Clinic Health Letter on lined paper, legal size.  It's obviously geared to older people because there was an additional smaller page on sticky paper on top of page 1 about robust people in their 70s and 80s and beyond.

I suppose many older people would just sit down in the recliner and read the whole thing.  Not me. I'm just blogging about it before it goes in the waste basket.  What usually works for me is a free sample of the product along with a half page or card explaining the offer.

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